V&S Publishers is one of the leading publishers of general trade books in the mass-appeal genre in India. It began full-fledged publishing operations from its own premises situated in Daryaganj, New Delhi in the year 2010. The management of this family-owned partnership firm lay in the hands of Vinod Kumar Gupta and his two sons. Looking back genealogically, his forefather ventured into publishing books principally on Indian culture and values in 1930s and it continues uninterrupted since then. During that pre-independence era, publishing by Indians was not only looked with suspicion by the British government but downright discouraged; and imported books were few and expensive.